本次比賽從2011年9月到2012年1月歷時將近四個月的時間，整個比賽過程從宣講會到參與比賽，我院學生都積極踴躍的參加🧑🦰。2011年9月20日本次比賽的預熱宣講會在延安西路校區召開🪣，當天宣講會現場吸引了近百名同學參加。在宣講會上同學們對本次比賽詳細的主題和參與方式有了詳細的了解👩🏿🚒。比賽的首輪預賽中有58名同學提交了作品，他們根據自己對於“Territory”的理解傳達了很多新鮮獨特的創意想法，在第一輪的篩選過程中倫敦服裝沐鸣的老師Wendy Malem、James Pegg於11月17日親臨比賽現場，經過一輪精心地篩選後，10名優秀選手突出重圍進入到決賽環節。
圖-1 宣講會現場
我校入圍的十名同學的作品通過電子平臺Workflow與倫敦服裝沐鸣的十名同學進行交流🏤，最終通過意大利ELLESE服裝公司的選拔，我校的四名同學入圍了最後的決賽。這四名同學與倫敦服裝沐鸣的同學通過互換設計理念的方式進行最後的設計創作。2011年11月31日所有選手上傳最終作品。經過歷時將近兩個月的選拔過程，我校學生顧乃清同學在與國際頂尖服裝沐鸣較量的比賽中榮獲了第一名的好成績，為我校爭得了榮譽。
比賽結束後，顧乃清同學這樣形容了參加此次比賽的感受：“作為大二學生，能在這樣一個國際化的賽事中獲得殊榮，為校爭光，我感到萬分榮幸。作為一個熱愛著服裝設計的大學生🫒，能在如以一個專業化的舞臺上展示自我，我也感到自己多麽幸運🤩。然而，仔細想來，賽事的過程本身給我帶來的感受與得益更是無以倫比的🟥，讓我感到幸運↗️、欣慰和幸福⏏️。初出茅廬的我👨🏿🦳，還記得當初懷著對比賽的滿腔熱情而坐在百人的宣講會場中。望著身邊優秀的前輩和同學，我心裏不禁萌生焦慮。我對自己發問‘只是一個初學者，我能成功地脫穎而出嗎’聽著臺上的老師對這次比賽的講解，一絲難以抑製的興奮又漸漸在我心中發芽👱🏿。我只告訴自己‘盡自己最大的努力👬🏼🆗，即使失敗了也才不會後悔’。難題接踵而至，我並沒有逃避🕵🏽，沒有懈怠，沒有放棄。相反♔，我堅持了下來，完成了這最後的作品。當遇到困難時🪑🛄，當陷入挫折時，當收獲成功時，或許我都會想起這次的與倫敦服裝沐鸣合作比賽，想起它帶給我的經歷與經驗——想起它帶我的點滴感動👨👨👦。然後💌，懷著那份始終不變的熱愛、執著與堅持，我會踏實求索，不懈追求，盡情享受！”
圖-2倫敦服裝沐鸣老師現場指導我校學生
圖-3 顧乃清同學獲獎作品節選(1)
圖-4 顧乃清同學獲獎作品節選(2)
附倫敦服裝沐鸣的獲獎名單公示以及對於獲獎作品的評語:
First place ($1000 US dollars) – Gu Naiqing (Donghua)
This was a very impressive project from the initial consumer boards submitted at stage
one through to the finished design stage of the project. Gu demonstrated a strong
understanding of the ellesse brand and researched the relevant consumer groups in a lot
of detail. The design boards combined high quality presentation visuals, good attention
to detail and beautiful use of colour. The finished designs were relevant to the ellesse
brand as well as the target consumer that had been outlined by LCF. Gu delivered a
professional project that delivered on all aspects of the brief.
Second place ($500 US dollars) – Kornelia Gorzkowicz (LCF)
We were impressed by the diversity of Kornelia’s work-delivering a consumer board based
on a UK Grime consumer then designing a more sophisticated collection of pure and simple
designs that reflected the target Asian consumer. The project demonstrated that Kornelia
understood all aspects of the Asia consumer and didn’t rely on designing product that
related to her own personal tastes or to her own UK consumer. The visuals used in the
design project were well researched and communicated her product vision very well.
Third place ($250 US dollars) – Anqi Wang (LCF)
Anqi delivered a design project that fused performance sport and street style reflecting
that ellesse brand DNA. Anqi’s attention to detail and understanding of body movement
resulted in designs that were both functional yet fashion forward. A lot of work went
into the design and development of the collection including some inspirational print
work. The finished collection represented the Asian consumer quite well however the use
of a stronger colour palette, as outlined in the Asian consumer board, would have made
the project even stronger.
Acknowledgement for Marcus Richardson (LCF):
We would like to also acknowledge the consumer and design work that was submitted by
Marcus Richardson. We loved Marcus’s style of work (both the consumer boards and the
design elements) and it represented the ellesse brand very well. However even though his
product collection was strong, we felt it had been inspired by and reflected Marcus’s
own initial consumer boards rather than following any consumer/mood boards sub-mitted by
the Donghua students and therefore didn’t fully deliver on the brief and narrowly
missed out on one of the top three prizes.